ANTONIA STRAKOSCH
Senior Content Manager
Email: antonia@thedressedfork.com
Phone: 0417 077 541
LinkedIn: https://www.linkedin.com/in/antonia-strakosch-phd-88748b153/
I’m a senior content manager, cross-channel storyteller and all-round word nerd. With a PhD in Creative Writing and a decade’s experience concepting, creating, managing and optimising best-in-class content for different audiences across channels, I get content. It’s my bag.
Content strategy? Strategised. Creative campaigns? From go to WHOA. Web copy, eDMs, in-depth blog posts, paid and organic social, eCommerce, TOV guidelines, visual assets, video, podcasts… If it’s content adjacent chances are I’ve had at it, delivering tangible results for clients and brands both agency-side and in-house.
Looking to tell a riveting story that drives brand loyalty and converts?
Get in touch – I’d love to chat.
Brown Brothers: Copywriter & Content Manager
End-to-end responsibility for concepting and project managing internal photoshoots, including collaborating with brand and site teams to establish a clear visual direction, creating moodboards and detailed content briefs, briefing external photographers and stylists, and project managing the shoot on the day. (Acting as a hand model? That was just for fun).
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Concepting and writing a new blog series, Fun facts about [wine varietal]
Written in the cheeky new TOV I created and based upon keyword and target audience research, these blog posts were responsible for driving significant traffic to the Brown Brothers brand site, with seven out of eight articles ranking in position one on Google SERP for the query ‘[wine varietal] facts’.
Point Hacks: Creative Content & Campaign Lead
At Australian travel website Point Hacks, I spearheaded the aspirational 3-weekly ‘Experiences‘ travel campaigns to deliver riveting content across digital, social, eDM, video and paid that attracted a new luxury-seeking audience. This included end-to-end management of the user-centric creative content strategy and calendar to boost web traffic and drive conversions, creating and overseeing riveting cross-channel content, using GA4 to track campaign performance and collate reports that informed content strategy, as well as mentoring and inspiring a team of four writers to create boundary-pushing creative content.
These Experiences campaigns were instrumental in increasing Point Hacks’ monthly web traffic from 300K to 500K in the space of a year.
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My Marrakech destination guide for the Morocco Experiences campaign
Supporting eDM for the Philippines Experiences campaign
Long-form YouTube video for the Belgium Experiences campaign
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Supporting podcast for my London Experiences campaign
FADE TO BLACK